Trade Policy

It consists in defining what, how, when and to whom it must be sold to obtain benefits. This implies a set of activities aimed at detecting the needs of potential consumers, designing and carrying out the corresponding product and putting it within their reach.

Within our commercial policy we will mark the appropriate commercial strategy for each of the companies since the commercial strategy is one of the main levers to generate economic value and an important source to influence the generation of social impact of the company.

We will define the actions that will contribute to the growth of the company, to its positioning in each of the market segments and to achieve the expected profitability, so its importance lies in its direct link with business results.

The strategy usually consists of external and internal elements The formulation of the strategy is developed through a series of phases: Analysis of the situation. Establishment of the objectives. Definition of action plans. Programming resources and budgets.

At Gmarket we do all this for you.